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Graphic Files & Factory Production Standards

Client
Nobile Sport (NBL) - ski, snowboard and kiteboard factory, Poland; today Horizon Sport (100+ people)
Year
2009-2014
Role
Senior graphic designer, construction office
Graphic Files & Factory Production Standards

The client-facing designer in the factory's central department - took dozens of international brands to production, wrote the standard that made it repeatable, and prototyped AR and CMS to digitize the floor years early.

A ski, snowboard and kiteboard factory of over a hundred people lives on its graphics, and the construction office is where that lives or dies - the central department every board passes through. That was my desk for four or five years. Artwork came in from board and kite brands across the world - names the industry knows: Faction, Dupraz, Majesty and ZAG in skis and snowboards, Wed'ze (Decathlon), Flysurfer, Shinn and Spleene in kiteboarding, plus Contract, Endeavor, Goldenboard, Powder Equipment, Pathron, Raven, White Dot, Blackhole and more. My job was to take each one from a brief to a file the floor could actually build, coordinating across silk-screen, technology, logistics and sales, and drawing up the production plans the factory ran on. Different client, different board, different problem every week.

The incoming work was inconsistent, and inconsistency on a factory floor means scrapped boards - so I fixed the root cause. On my own initiative I wrote and designed the factory's Graphics Technical Specifications: a complete standard teaching any designer, B2B or B2C, how to prepare a production-ready file - the 1:1 workspace per mould, the layer order, the silk-screen print order F1 to F7, bleeds, trapping. I rebuilt every template in Illustrator, cut file-prep effort by roughly half, and developed the technology cards - the specs the floor builds from - to a level of detail the factory hadn't had.

Then I tried to reform the whole information flow. There was too much paper in circulation, so I built interactive PDFs and a dedicated CMS, ran lean-management improvements on the process (scrum, kanban, iterative delivery), and even prototyped using augmented reality to read the technology cards straight off a phone - a decade before that was a normal idea. The company's lean specialist told me I'd missed my calling. This was my favourite job, and it is the direct ancestor of everything I build now: serve the client, write the rules down, digitize the repetition, cut the errors to zero. The same discipline, long before AI. The factory rides on today as Horizon Sport, and Nobile boards still sell worldwide.

Client ManagementStandards AuthoringProcess DesignInnovationTechnical DocumentationSports Industry

At a glance

  • 4-5 years, construction office (the factory's central department)
  • factory of 100+ people
  • clients incl. Faction, Dupraz, Majesty, Wed'ze (Decathlon), Flysurfer, ZAG, Shinn, Endeavor
  • production plans for the factory floor
  • authored the graphics production standard (B2B/B2C)
  • every template rebuilt in Illustrator, ~50% less file-prep
  • prototyped AR, interactive PDFs and a CMS to cut paper
  • lean-management improvements on the process

Clients

Some of the international board brands the construction office served
Some of the international board brands the construction office served

Standard

Graphics Technical Specifications - the standard I wrote and designed
Graphics Technical Specifications - the standard I wrote and designed
Construction Technical Specifications - mould, core and build requirements
Construction Technical Specifications - mould, core and build requirements
Print order example - silk-screen layers, Pantone colours, bleeds
Print order example - silk-screen layers, Pantone colours, bleeds
Workspace requirements - 1:1 mould scale, registration, save area
Workspace requirements - 1:1 mould scale, registration, save area

Techcard

Kiteloose Essenz kiteboard - silk-screen colour simulation
Kiteloose Essenz kiteboard - silk-screen colour simulation
Layer order and print sequence - the workfile standard applied
Layer order and print sequence - the workfile standard applied
Print order and colour separations for a client graphic
Print order and colour separations for a client graphic
Nobile Fifty kite - colourway and material specification
Nobile Fifty kite - colourway and material specification
White Dot Redeemer Carbon Lite ski - construction specification
White Dot Redeemer Carbon Lite ski - construction specification
White Dot Redeemer Carbon Lite ski - silk-screen print breakdown
White Dot Redeemer Carbon Lite ski - silk-screen print breakdown

Product

Spleene High Tech Line wakeboards - colourway renders
Spleene High Tech Line wakeboards - colourway renders
Spleene RS 2012/13 wakeboards - colourway renders
Spleene RS 2012/13 wakeboards - colourway renders
Nobile N62 kite - product marketing spread
Nobile N62 kite - product marketing spread

Factory

Fresh-pressed skis pulled from the lamination mould
Fresh-pressed skis pulled from the lamination mould
Advanced Shelter test skis carried across the factory floor
Advanced Shelter test skis carried across the factory floor
Finished skis racked and wrapped for shipping
Finished skis racked and wrapped for shipping
Silk-screen frame storage - one screen per client graphic
Silk-screen frame storage - one screen per client graphic

Studio

Product photography - a test ski being shot in studio
Product photography - a test ski being shot in studio
Design review wall - ski graphics pinned up for approval
Design review wall - ski graphics pinned up for approval

Press

Serge Dupraz (Dupraz Skis) with the ISPO 2012 Overall Winner Product award. Photo - Le Dauphine Libere
Serge Dupraz (Dupraz Skis) with the ISPO 2012 Overall Winner Product award. Photo - Le Dauphine Libere