Back to workCase Study

A tattoo artist's personal brand, built from scratch

Client
ARTINK - personal brand, Ireland
Year
2023-present
Role
Founder, creative director
A tattoo artist's personal brand, built from scratch

My own tattoo artistry brand - identity, site, and portfolio built from the ground up at artink.ie.

ARTINK is my own tattoo artistry brand - not a client project, not a commission. Everything here is mine: the name, the identity, the visual language, the site. Built from scratch in Ireland, it is the place where the craft I have practiced the longest meets the discipline I have developed across two decades of design work.

The site at artink.ie is the portfolio - a curated body of work that shows what I actually do with a needle. The brand is built to stand on its own terms: no stock imagery, no generic studio aesthetic, no borrowed language. Original from the ground up.

It is also the project that keeps me honest. Every other case study on this site is about systems, pipelines and teams. ARTINK is about the hand.

Personal BrandIdentity DesignWeb DevelopmentTattoo ArtistryPortfolio

At a glance

  • full brand built from scratch - name, identity, site, portfolio
  • site at artink.ie
  • portfolio of original tattoo work, no stock imagery
  • identity, typography, visual language - all original
  • designed, built and maintained solo

Identity

ARTINK brand identity - mark and logotype
ARTINK brand identity - mark and logotype
Typography and visual language
Typography and visual language

Site

artink.ie - homepage
artink.ie - homepage
artink.ie - portfolio grid
artink.ie - portfolio grid

Tattoo

Original tattoo work
Original tattoo work
Original tattoo work
Original tattoo work
Original tattoo work
Original tattoo work

Studio

Studio session
Studio session